This week in anime, Chris and Sylvia discuss the long lasting impact of Touhou on the gaming world, manga world, and beyond.
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Spoiler Warning for discussion of the series ahead.
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We originally had a cool column for Pride lined up, but dastardly forces outside of our control have forced us to punt that idea down the road. Hopefully, we can return to it next week. In the meantime, we’ve been racking our brains for an appropriately gay substitute topic, and after much pondering and warmly waiting, we’ve arrived at a magical place full of women with toxic personalities and silly hats.

© 2002,2026 Team Shanghai Alice © 2026 Team Shanghai Alice/Shanghai Alice Reprise
Welcome to Gensokyo, Chris.

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Besides, it’s not like this is a totally random pull on our part. Last week only saw a reveal of a whole-ass remake of Embodiment of Scarlet Devil, the very first Windows game in the Touhou Project cycle. As far as the franchise itself is concerned, it’s absolutely Pride-Month-Approved!
At least as far as the Japanese Nintendo Direct anyway. Man, we were robbed over here on the Western side. I wanted to hear everyone’s favorite chipper English-language Direct announcer describing all this.
What still feels unreal to me is the existence of this remake in the first place, let alone a remake that’s receiving an official English translation available on all of the important contemporary video game platforms. Such a thing would have been unthinkable to me back when I grazed my first bullet—back when I was but a wee lass (in college).

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Of course, I think I knew that Touhou was primarily a shooter by that point and had maybe seen the characters around before, but it really speaks to the ubiquity of these frilly fillies on the otaku web by that point that I can’t be 100% sure where I first figured that.

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For those keeping score, this is the 6th Touhou game in the main series. The prior five came out on PC-98, so you didn’t see nearly as much of them back in those days. EoSD, on the other hand, was easily playable on PC (once you fiddled with your locale in Windows, but you already did that if you were playing visual novels [which I was]).

But yeah, similar to the aforementioned Melty Blood, Touhou‘s relative ease of access was almost certainly part of its rise among young otaku who’d already spent most of their disposable income on four-episode DVDs of Mai-Hime at Suncoast. I mentioned I started with the fighting game, but I too found my way back to Scarlet Devil, plus its follow-up, Perfect Cherry Blossom.

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I had to at least try the one where I could play as Sakuya, my court-mandated favorite Touhou girl (everyone has one).

© 2002 ZUN, Team Shanghai Alice
I’m honestly shocked you didn’t pick drunk oni Suika, but at least Patchouli does get a Modelo every now and then.
With 20 mainline games, a bunch of official spinoffs from ZUN himself, and a veritable ton of fangames and other doujin content, there’s a Touhou for everybody. If you don’t have one, you just haven’t found her yet.
By the way, I loved seeing ZUN in the latest announcement, looking exactly like ZUN has always looked. Same hat. Same beer. All’s right with the world.

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© KADOKAWA, Mizutaki, ZUN
And going back to the aforementioned, you dropping a reference to Chen and her immortalization by bkub makes clear how finding a favorite Touhou doesn’t necessarily require playing the games. As alluded to (and why we’re talking about this instead of leaving it all to Jean-Karlo in This Week In Games), Touhou hasn’t just been a game series in ages. It’s steeped in the background radiation of anime-and-manga-lovin’ subculture.

I feel like Touhou is one of the most important pillars for modern anime/manga fandom, yet receives a disproportionately small amount of ink in official/professional channels abroad. But it makes sense given that it’s a unique phenomenon driven almost wholly by fan culture. ZUN built the scaffolding, but Touhou in totality is a labyrinthine amalgam of unofficial doujin works made, shared, and exchanged between a large swathe of creative, like-minded weirdos. Like bkub.

© 大川ぶくぶ/竹書房・キングレコード
But yeah, this is maybe why it was hard to talk about Touhou in the professional anime publication sphere of yesteryear, since so much of it was tied up in fanworks. These defined not just the series, but also fandom platforms of the time, like Niconico Douga. I’m pretty sure that before I was even entirely sure that Touhou was a video game where girls shot lots and lots of lasers, one of the first things I heard about it was “There’s a fan-made music video where this girl Alice realizes she’s in love with this witch named Marisa.”
Again: Happy Pride.
Moreover, Touhou is so influential that it spawned a bunch of memes that people digested without ever knowing it had anything to do with Touhou. That “Ronald McDonald insanity” video that was everywhere 18 years ago?
That’s a remix of “U.N. Owen was Her?”, Flandre’s theme from Embodiment of Scarlet Devil. Coming soon to Switch 2!

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I am glad that the increased presence and awareness of Touhou in the West means the original songs are getting their due context. You could even play “U.N. Owen was Her?” in the English version of D4DJ, alongside a host of other Touhou songs, including…a remix of “Cirno’s Perfect Math Class”, another IOSYS joint. We are through the looking glass on fan stuff, which is a real embodiment of ZUN‘s laid-back approach to fandom works and how their propagation has propelled Touhou.

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Who could this possibly be made for besides me? Yet that’s the beauty of Touhou. It’s there for everyone to blend with their particular special interests.

© BanG Dream! Project ©Bushiroad
God, “Bad Apple!!” Talk about impact, it takes a special kind of fan-made music video to go on to become its own format.

© 上海アリス幻樂団

© Team Shanghai Alice

That’s the other thing with Touhou‘s propelling fan-works and just how out there they could get. Both of the inexplicable weird and NSFW weird variety. I remember catching some positively filthy music videos featuring Sakuya with her vampiric masters on early YouTube back in the day, which doesn’t even touch everything doujin artists had these girls doing to each other in the Comiket aisles. I think this is also emblematic of the series’ ubiquity in this arena. Much like someone could’ve heard a Touhou tune in another context without being aware of its origins, someone could have seen a rude Touhou doujin on AerisDies before they knew what series these characters were from.
And just for you, here’s some excellent RemiSaku from her from 2009.
THIS IS IN MY FUCKING CLASS LECTURE ON QUICKSAND pic.twitter.com/bFwrOKjC77
— tobyfox (@tobyfox) March 14, 2014
Creators cutting their teeth on Touhou works and otherwise being inspired by it makes it apparent that, for all the goofy formative memery surrounding the series, it does mean a lot for a lot of people. Hell, you and I have described multiple corners of our own paths that led us here that were informed by Touhou, and I think that’s valuable to appraise alongside all the funny references.
And I know we’ve gotten deep in the fandom weeds already, but it’s worth emphasizing that the games themselves are really good! ZUN is a savant when it comes to designing the Spell Cards (i.e., the bullet patterns for each enemy’s attack), and the bullet hell gameplay is very satisfying to learn and master. He’s also a talented composer, as evidenced by the surfeit of fan arrangements we’ve touched upon. And even his art, while not as technically refined, has plenty of charm. It’s a mark of the doujin spirit that drives him—that it’s okay to be an “amateur” and still follow through on your passions and vision.

© 2008 ZUN, Team Shanghai Alice
One of my favorite figures in my collection is this Reimu that’s accurate to ZUN‘s style. She’s the cutest.

© Team Shanghai Alice

© ZUN, Team Shanghai Alice, All Rights Reserved
It does mean I was more than a little disappointed in ZUN using generative AI for some of the spell card backgrounds in last year’s Touhou Kinjoukyou: Fossilized Wonders, and I really hope the response has gotten him to reflect and walk that sort of thing back.
There’s no AI disclosure section on the Scarlet Devil remake’s Steam page at this point, so that’s an encouraging sign, at least.
And speaking of Steam, there’s an already-robust collection of Touhou fangames available for purchase on there if bullet hells aren’t your thing. Touhou sports. Touhou fighting games. Touhou roguelikes. Touhou visual novels. Touhou Metroidvanias. Touhou RPGs. A Touhou in every pot.

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And you can actually buy most of ZUN‘s games on there too. I’ve done it. I legally own Subterranean Animism. But they don’t have official English patches, which, to be clear, doesn’t really impede your enjoyment. Bullet hell is a universal language. And that language is “how the heck am I supposed to dodge all of this????”

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I do wonder if Embodiment of Scarlet Devil getting an official English-language release will prompt yet another new wave of anime nerds falling into the Touhou trappings. As you said, the fangames have had a strong presence already. You could buy physical copies of some of those on Switch in Target, which I gotta say is a very surreal space for a 2000s-raised weeb to turn and see Reimu staring back.

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Yeah, it’s funny that, in America, it is currently easier to find and get into any one of these fangames than the originals. I’m sure they have plenty of fans who know nothing of Touhou‘s origins. But that also feels true to the spirit we’ve been returning to. That’s what makes Touhou Touhou. It’s a franchise made by a doujin sicko, for doujin sickos. And while spaces like Vocaloid and gacha games possess similarly prolific fans, Touhou‘s original quintessence stands alone.

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Every generation deserves to see these girls fighting. And kissing. And more. In every conceivable format and venue, into eternity. As long as a single weeb draws breath, there will be Touhou.
