We had the pleasure to interview VZatsu CEO Chizu to learn more about VTuber companyhow it started, and the goals behind its growing community. In this interview, Chizu shares what inspires VZatsu, what it’s like to balance business and creativity, and how the current VZatsu Conspiracy talent lineup continues to grow together through content, collaboration, and a shared love of VTubing.
1. Tell us about VZatsu and how it started.
VZatsu is a virtual entertainment company founded in 2025 to build a business model designed to support multiple VTuber talents in their pursuit of content creation and entertainment. We first refined the content production process that I have followed as Chizu Koyote since 2024, and then expanded that process by selecting more talents and implementing the same process for them after their debut.
2. What is the company’s main goal?
Currently, our priority with VZatsu is to focus on content creation while creating opportunities to collaborate with other companies and vtubers. Our company focuses on process rather than results. After a successful debut, our main goal now is to maintain a consistent schedule and content production. Setting goals based on what we can control rather than what we can’t, helps us maintain a positive outlook on the future and the results we want actually come with it!
3. What motivated you to build a company focused on VTubers?
I’ve been a vtuber for many years and a content creator for even longer. I had managed a small business myself before, so logically I knew I could handle what was required to run a primarily online business. After trying to succeed in other groups or failed companies, receiving false promises, or seeing teams fall apart, I decided to try it myself. I did a lot of research beforehand and learned a lot along the way, but what really inspired me to start this journey and kept me going was my love for vtubing itself. Media, communities, expressions and connections within them. It was an extraordinary experience that I couldn’t find anywhere else. I just want to do my part to make vtubing better.
4. As an independent creator turned business owner, what is it like working with creatives and team members?
Being a founding member and company owner of VZatsu Conspiracy is definitely a unique challenge. In addition to managing my own vtubing operations responsibilities, I also juggle several other responsibilities. Also, since we’re a very small company consisting of me, two talent, and a staff editor, I’m wearing many hats at any one time. From my perspective, the role I play is ambiguous to people outside the company.
Internally, though, I do feel like my knowledge of this side of vtubing makes it easier for us to make good decisions that are in the best interest of our talent, and based on the decisions we make and the conversations we have, I think they’ll agree with that.
5. What is the most important lesson you have learned while developing VZatsu?
One of the hardest lessons I’ve learned when turning something like this into a successful business is how to properly separate idealistic dreams from realistic goals. I think there’s a happy middle ground between the two, but it’s a fine line and if you’re not careful, it’s hard to stay the course when the going gets tough.
It makes it even more difficult when you take into account the desires of other people who put their dreams alongside yours. Larger companies with shareholders and board members are more insulated from such problems, but when you’re a small company built by and for the creators it serves, you’re much closer together. It’s harder to stay determined when a storm hits and problems arise one after another.
It’s important to find moderation in these situations so you don’t lose the plot! You have to stand up for yourself and believe in yourself and your goals. As long as you don’t dim the lights, it will keep directing the right people to achieve the same goals you are trying to achieve.
6. Please introduce the current VTuber lineup.
VZatsu Conspiracy is about a group of monster girls who participate in a containment program and become friends by solving a mystery in the facility they live in, disguised as a girls’ rehabilitation academy. There is an underdog story in our lore, and I think the three of us creatively shared that story and made us work well together as a team!
I think this gives us a sense of belonging to the vtuber movement that wouldn’t exist otherwise, and it doesn’t stop with us. This feeling extends to our fan community too!
7. What makes each member of the current VZatsu talent lineup stand out?
Jomei Mujina is very real. She is so down to earth! Jomei puts a lot of thought and care into everything she does and wants to make us all proud of her work. I think she had a level of integrity and dedication that is rare these days. When it comes to Jomei, you know she’s there for you.
Inamori Mikka is so full of enthusiasm and optimism. She is also always full of surprises. Micah always says the most bizarre things but somehow never feels awkward or offensive. She always had a song in her step but never hesitated to ask how things were going and check in with everyone. She works hard but is always looking to the next project.
I’m too humble to talk about myself here, but I will say that these two things definitely inspire me to strive to be a better version of myself than I was the day before, every single day!
8. Are there any plans to expand the cast in the future?
During the initial auditions, I promised those who believed in me and my company that I would give them a year before they would be considered for auditions for second generation vtuber talent. I plan to keep that promise, but I’ve been thinking about what another wave of auditions would look like.
If the operation is successful and all three of us are happy to have another year, I think it would make sense to open up auditions for the second generation, but there may be some changes to the process based on the lessons learned last year.
9. When looking for new talent, what kind of creators are best suited for VZatsu?
Based on our process-focused approach and our core values as a company founded and managed by vtubers, we are an agency best suited to work with creators who have the skills, discipline, and determination to become a VZatsu VTuber, but may not have the resources or time to manage the same level of production.
As with most corporate environments, working with VZatsu requires the ability to work to production standards, accept direction, develop structured routines with deadlines, be self-motivated, and be a team player.
What VZatsu provides talent is routine, consistency, and a level of support that independents don’t get. As a VZatsu talent, you don’t need to clean up live files or VODs. You don’t need to edit or publish the clip. Your only responsibility is to follow the basic guidelines, live stream three times a week, and post videos regularly. All the tedious administrative tasks are taken care of for you, giving you more time to plan and create. If you have an unparalleled passion for vtubing and can prioritize any free time you might have, VZatsu may be a great fit for you!
10. What advice would you give to someone who wants to audition for a VTuber company?
I think the two most important things to consider when you’re looking for VTuber company applications are, “Do I see this as a hobby?” and “Is this right for me?” Do you have an established career that is more rewarding than VTubing? Do you prioritize other hobbies or interests? If these questions are not “yes” today, will they be “yes” a week from now? Six months later? Maybe joining an enterprise VTuber agency isn’t for you.
Even if VTubing is your top priority, you should still do your research on the company. How long has it been around? Is it a registered business or a legal entity? Who is the CEO? What does the contract look like? Let a legal expert check it out. Will you have to give up your current vtuber role? You should weigh the pros and cons and decide whether there are risks and, if so, whether they are worth taking on for you.
11. What are the challenges of running a VTuber company?
I think the biggest challenge is the current perception of vtuber companies and their management structure within the larger vtuber community. Within an hour of the announcement of VZatsu, another announcement was made, ultimately leading to the shutdown of VShojo. The following year saw a series of controversies involving vtuber companies and groups of all sizes occurring with alarming frequency.
From a baseline, this makes gaining the trust of the community a challenge. Additionally, I made some mistakes myself, poorly worded answers to Q&A questions early on, and Satsuki’s graduation has brought with it some new questions. Unfortunately, I can’t share any further details. Out of respect for Satsuki, we do not include personal reasons or private matters when discussing why people leave. Although Satsuki’s time with us was brief, we are still grateful for it and we are deeply grateful for the time, care, and work she shared with the community.
Running a company that operates partly in a space that can be so unstable at times means you have to accept that there are things out of your control and that a small group of people will interact with you with ill will. Jomei and Mika believe in me, the company and the business we have built together. Our fans and colleagues believe in us, too. We can’t change yesterday. All we can do is trust the process and each other, stick to the plan, and show everyone that we can rise to the challenge and work with other companies in the vtuber industry to overcome similar adversities we are now facing.
12. How do you balance the business and creative aspects of VZatsu?
Very well arranged indeed! I try to schedule specific days and times for business and other times for creative planning and performance. I’ve also tried to separate Chizu’s vtuber role and business role a little bit, although that’s tricky. I sometimes wonder if it would be easier to have completely separate accounts for business matters, but ultimately I prefer the transparency of being both a talent and a company owner, although most people still don’t realize that Chizu Koyote is also the owner of VZatsu.
Also, I don’t use “Chizu Voice” when I’m on the phone discussing business or talking to other vtubers, I only use “Chizu Voice” when interacting with fans.
13. Where can people follow VZatsu and support current talent?
People can learn more about us in the following ways Visit our new and improved website! We all livestream content to YouTube and post short-form content to TikTok, Instagram and Twitter. Our current focus is on increasing Jomei and Mika’s watch time so viewers can become members of their channels. We appreciate everyone’s support!
—
Want more interviews? Check out our interviews page!
Come geek out with us!
I married the monster on the mountain (Award-winning series)
communication
community